Snapchat is the latest social media platform that has garnered global engagement. Since it's launch in 2011, it boasts over 100 million daily active users that share over 9,000 snaps per second. Snaps are the short videos or pictures that users can send directly to other users or share for any followers to see.
In Snapchat, every story (a group of snaps) disappears after 24 hours. So the content is arguably less filtered and more accessible. In this way, Snapchat is the social media forum that mimics real-life daily interactions most accurately. So what does this mean for small business? Is this a forum that can be used to market my business?
Snapchat is the perfect forum for you to test out a variety of content with low risk. Save for screenshots, none of the content will remain on a profile to be seen days, weeks or months later. After 24 hours, you get a completely fresh slate to fill with new content for your viewers.
This isn't to say you shouldn't strategize your content in the same way you would for any other channel. But the beauty is the fluidity of the channel. A new strategy does not have to mean a complete overhaul of your profile page. Changes can be made immediately, just like an improved handshake or elevator pitch in "real life."
Use your other established social media pages to promote your Snapchat account. For example, if you are having a grand opening, urge your users on Facebook and Twitter to check out your "live story on Snap Chat".
Snapchat creates a deepened sense of connection to the brand and engagement with the business. Brand success stories include DJ Khaled, the NBA and World Wildlife Fund.
What do you think about Snapchat for small business? Share your thoughts with us!
Until next time,