A well-crafted blog will benefit a small business in several ways. First, it directs new potential customers to your website. Second, it will give you fresh content to post on social media --content that will drive traffic to your website. And third, it will build your reputation as a business owner that knows your stuff.
Here are a few key components to start a successful blog:
1. Identify your target market
Always consider your audience. Whether your business caters to new moms, pet owners, or anyone 18-55, spelling out your demographic will allow you to strategize your content. What you write, how you write it and where you post are all dependent on the target market. I would write this blog differently if it were directed at high schoolers versus adult entrepreneurs.
2. Find your voice
A blog is a conversation. Try to write the way you speak (while still keeping some form of structure and grammar!) Avoid jargon and cliche phrases. I like to read my blogs out loud before I post. If I find myself struggling to read the post, I make changes. Visit other blogs in your industry. This will give you inspiration -- good and bad. Pay attention to the length of the posts, the frequency, the writing style and the mix of subject material.
3. Stay relevant
The most successful blogs are updated on a consistent basis. Once you start a blog, be prepared to continue to work on it little-by-little. Pick a day of the week that readers can rely on you to post something new.
As you go about your day, keep your blog in the back of your mind. Keep a small notebook in your purse or a "notes" page on your iPhone dedicated to blog ideas. Inspiration can come from anywhere!
Here's to a fresh page,