How to Win Instagram for Small Business

Instagram is an image-based social media site quickly growing in popularity. With over 400 million monthly active users, 80 million photos posted and 3.5 billion likes each day, Instagram can be a great way to give your small business extra visibility and engage with your business’ niche community.

But like other social media platforms, it’s not worth doing unless done well. Here's how to win at Instagram:

1. Consistency

Create a uniform style. Your pictures should fit seamlessly together, leaving the viewer wanting more. It's a good idea to think about your posts in bundles. LAB uses a white and gold theme throughout their posts:

2. Clarity

Just like on your Twitter and Facebook, your photos, captions and messages on Instagram should all tie into your brand image. Take a look at Handsome Cycles. One glance at their pictures and it’s clear what they’re about. (Bikes).

3. Balance

It's important to post high-quality images that create a balanced look that's pleasing to the eye. Too much "stuff" and not enough "space" can leave your page looking messy and disorganized. Frame pictures so the focal point is not always in the middle. Be creative with angles and perspectives. Balance busy pictures with simple ones. We love Benjo's Instagram for this example:

4. Interaction

Again we say, interaction is everything. If your followers are able to feel ownership over your content, they are more likely to remain loyal and recommend your page to their friends. Find ways to incorporate your customers into your pictures, or have them send in pictures to feature on your page. It's a win-win. Bubbly Paws Dog Wash strikes a perfect balance between adorable pictures of the dogs/clients and products!

There are countless ways to bring your small business' image to life. Whether your are selling a product or service, a cohesive and strategic Instagram can highlight your values and show the human side to your company. Be honest and playful. Success will follow. 

Always yours,